A new category of organizations is emerging that incorporates AI into all layers of their operations – accelerating delivery, scaling efficiently and unlocking new business potential.
A new category of organizations is emerging that incorporates AI into all layers of their operations – accelerating delivery, scaling efficiently and unlocking new business potential. These companies are leading the Frontier Firm transformation, not only embracing AI, but building around it to set the pace for the next decade of innovation. Successful adoption of AI requires choosing the right strategy with trade-offs between time to market and time to value. There is no one-size-fits-all approach – some organizations will build from scratch, buy off the shelf, or choose a hybrid option of custom components with off-the-shelf tools.
Regardless of approach, the Microsoft Marketplace—with the industry’s largest catalog of AI applications and agents—is the primary destination for organizations that are rapidly and responsibly adopting AI. Thousands of pre-tested solutions are available from Microsoft partners that seamlessly integrate with your existing Microsoft suite for faster time to value.
Marketplace has one catalog that meets you where you are. Solutions can be seen in context within products that employees use every day – such as agents in Microsoft 365 Copilot and models in Microsoft Foundry. Plus, with features to help you balance agility and insight, Marketplace accelerates how organizations go from concept to production, while prioritizing cloud costs and optimizing performance.
Build your own AI apps with models and apps from the Marketplace
The Microsoft Marketplace provides access to more than 11,000 prepackaged models, as well as more than 4,000 AI apps and agents to help you build your own AI solutions. Whether you’re working with professional code with programming languages, frameworks, and APIs, or a low-code approach with prebuilt components and minimal coding, Marketplace and Microsoft products support your development.
Pro-code builds give you complete control with custom logic, custom data manipulation, and control by design. You can also own your IP, which can be crucial in industries like financial services or advanced manufacturing.
The Marketplace provides access to thousands of models, including leading models from Anthropic, Cohere, Meta, OpenAI, and NVIDIA, that can ground custom agents with high-quality building blocks, dramatically reducing development time while maintaining full ownership of logic and data. Pre-packaged models available through the Marketplace can accelerate the creation of your solution with faster deployment because teams don’t have to build their stack. You can set up a dedicated graphics processing unit (GPU) server, install drivers and AI runtimes, find and download the right models, and fine-tune compatibility and performance. Models are available in the Marketplace as well as the Azure Portal and Microsoft Foundry, so teams can do what they need to in their workflow and securely deploy models to their Azure environment.
Alternatively, low-code builds can be done quickly and benefit from the platform’s tight integration and standardization. As your organization strives to maximize impact with Microsoft Copilot, team members can use Microsoft Copilot Studio to design, expand, and control their own AI copilots with responses securely anchored in your company’s data. With Copilot Studio, you can build on a low-code platform using models from Anthropic and OpenAI to create agents that support orchestration, chat, and deep reasoning.
Buy off-the-shelf solutions through the Marketplace
Purchasing your application or AI agent becomes a pragmatic choice when the solution you need already exists with proven value and capabilities. For many organizations, procurement is the fastest route to production – especially if resource constraints make custom assembly unrealistic.
Microsoft is helping organizations transition to agent AI, whether you’re looking for unique agents that integrate with Microsoft 365 Copilot or fully autonomous multi-agent systems. As an extension of the Microsoft Cloud, Marketplace gives you confidence in your choice of AI applications and agents from discovery to deployment.
Filter by product, category or industry in the display and find the right solution for your specific needs. Then Marketplace supports try-before-you-buy with trials or proof-of-concepts in your Microsoft environment to ensure the solution is right for your business.
Once you decide, Marketplace offers align with your existing Microsoft investments, so admins can have seamless provisioning in a familiar and trusted environment, whether it’s a SaaS application in Azure or an agent in Microsoft 365 Copilot. Additionally, if your organization has a commitment to consume Azure, eligible solutions count toward your contract – dollar for dollar, with no limits.
Customize your AI strategy: a blended approach
Many organizations land somewhere in between building from scratch and buying an off-the-shelf AI application. The combined strategy allows you to extend partner solutions with your own IP, customize the layers that drive differentiation, and leverage off-the-shelf components to reduce engineering effort.
For example, a common scenario in the financial services industry is to upgrade fraud and money laundering detection systems to identify suspicious transactions or detect unusual customer behavior. Rebuilding these systems requires large rules tools and manual effort that can generate high false positive rates and compliance fatigue.
With Marketplace, businesses can deploy prebuilt fraud and machine learning (ML) models and risk assessment tools with compatible APIs in minutes—all running inside their Azure tenant with Managed Identity, so sensitive data stays safe. Once deployed, teams can immediately begin combining the models with their existing workflows, data feeds, and case management systems. Instead of recertifying each new model or scenario, organizations can quickly test, compare and iterate without reopening full compliance reviews each time. This allows them to improve ML and fraud detection at a fraction of the cost and time required to rebuild systems in-house, accelerating their journey to becoming a Frontier.
Start exploring with Microsoft Marketplace
As your organization undergoes its Frontier Firm transformation, the Microsoft Marketplace provides a unified, governed, and trusted ecosystem for innovation while simplifying discovery, purchase, and deployment. A growing catalog of AI applications, agents, and models are available in the Store and appear contextually in the Microsoft products you use every day. Whether you’re building custom agents, deploying proven partner solutions, or a combination of both approaches, Marketplace helps AI practitioners and technology leaders focus on delivering measurable business impact at scale.